Grundfos Learn App
Grundfos is one of the biggest pump manufacturers in the world and a prominent company in the Danish market with ambitious sustainability goals. One of the pillars of their green transition has been educating
both clients and employees. However, with a broad reach comes the need to be able to adapt to different customer roles and personalities to effectively target their audience.
The concept was prepared in collaboration with my study group for the Digital Business Course exam in our 2nd semester of Digital Concept Development.
Research | UX/UI Design | Business Analysis | Information Architecture
Target Audience: Installers
Grundfos’ current educational solution includes a Sources and Learn section on their website, housing all available free-to-access materials. But education should not be viewed through a one-size-fits-all mindset.
To select our user group, we conducted various empathy mappings and analysed Grundfos through multiple Business Strategy Mappings. With the insights, we continued with the analysis of their Digital behaviour, Problem-solving, Mindset and Knowledge.
Design: Mobile First
Requirements:
- Immediate access to information
- Ongoing learning
- On-the-job learning
- Problem-solving is the core of their work
- Technology is becoming a bigger part of their workflow
- Certifications and Career Growth Matter
- Long-term goal: Restructure the current Ecademy platform to keep a focus on our ESG goals, and allow for future growth with emerging technologies in mind
Problem Statement
How can we provide installers with an easily navigated learning centre that can be used for quick problem-solving and troubleshooting on the job, while also supporting their ongoing skill development?
Solution & Prototype
Learning right where you need it
- Targeting users on-the-go
- Accessing information in situations where you need it
- Tailored experience based on your customer role
Features
- Search through all available materials
- Resources (small learning)
- E-learning courses (big learning)
- Community forum